The primary objective of this project was to design a logo that captures the essence of Aamrit, a startup food delivery and catering company. Aamrit, which symbolizes purity, required a logo that reflects this purity, given their core focus on food quality and excellence. The logo design was expected to convey both the modernity and purity of the brand.
Project Overview:
- Project Name: Logo Design for Aamrit
- Client: Aamrit
- Design Agency: IllusionFX
- Project Duration: 1 Week
Scope:
The scope of this project included the conceptualization, design, and delivery of a logo that aligns with Aamrit’s brand values and resonates with their target audience. The design process involved creating multiple logo options with different design languages to provide the client with a range of choices.
Design Process:
The logo design process for Aamrit involved the following key steps:
- Client Brief: We began by conducting a comprehensive client briefing session with Aamrit to understand their brand values, vision, and requirements for the logo.
- Research and Inspiration: Our design team conducted research into the food delivery and catering industry, as well as the concept of purity. We sought inspiration from various sources, including culinary symbols and modern design trends.
- Concept Development: We generated multiple logo concepts, exploring different design languages and elements that could symbolize purity and modernity. These concepts ranged from minimalistic to more elaborate designs.
- Sketching and Drafting: The selected concepts were further developed through sketching and digital drafting. This phase involved refining the ideas and ensuring they aligned with the client’s vision.
- Design Refinement: We collaborated closely with the client to refine the selected logo concepts, incorporating their feedback and making necessary adjustments.
- Finalization: After several iterations and feedback rounds, a final logo design was chosen, featuring a double “AA” symbolizing modernity and a Tulsi leaf symbolizing purity.
- Color Palette and Typography: We selected a color palette that represented freshness and purity. The typography was chosen to complement the overall design.
- Delivery: The final logo design was delivered in various file formats suitable for both digital and print applications.
Final Logo Design:
The chosen logo design for Aamrit combines modernity and purity through the use of the double “AA” and the Tulsi leaf:
- The double “AA” represents modernity, innovation, and the startup spirit.
- The Tulsi leaf symbolizes purity, freshness, and the essence of natural ingredients, which aligns with Aamrit’s commitment to quality in food delivery and catering.
Client Feedback:
The client expressed high satisfaction with the final logo design, stating that it effectively captures the essence of Aamrit and conveys their brand values.
Conclusion:
The logo design project for Aamrit was successfully completed, meeting the client’s objectives of symbolizing purity and modernity. The final logo is poised to strengthen Aamrit’s brand identity and resonate with its target audience.
